ELEMENT + MINERAL
ROLES: Art Direction, Branding, Graphic Design
A San Francisco-based jewelry designer was in need of a branding identity and responsive website for her growing Etsy business, Element + Mineral. Together we explored her brand's themes: minimal, rustic, and bohemian, injected with edge and sophistication. Alchemy symbols and art were also a driving theme for her. From there, I crafted the chosen logo design shown here. For print and packaging we chose a touch of gold foil, while the digital format utilizes a subtle gold gradient.
MORE DESIGN PROJECTS