ELEMENT + MINERAL

ROLES: Art Direction, Branding, Graphic Design

A San Francisco-based jewelry designer was in need of a branding identity and responsive website for her growing Etsy business, Element + Mineral. Together we explored her brand's themes: minimal, rustic, and bohemian, injected with edge and sophistication. Alchemy symbols and art were also a driving theme for her. From there, I crafted the chosen logo design shown here. For print and packaging we chose a touch of gold foil, while the digital format utilizes a subtle gold gradient.

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